“Copywriting is one of the most important skills you can have in business and one of the most important skills you can have in life.”

Sam Parr 

About this site

“The written word is the strongest source of power in the entire universe.” Gary Halbert

In over 20 years as a marketing leader, I have learnt that effective copywriting differentiates brands that thrive and those that fall flat. That's why I created this site for writers, marketers, business owners, and anyone who wants to improve their copy skills. With simple, easy-to-understand advice and actionable tips, I’ll guide you to become a top-notch copywriter. Whether you’re writing sales pages, social media posts, or blogs, I’ve got your back!

I believe everyone can be a great writer with the right approach. And it all starts with mastering and sometimes breaking the rules!

Resources

Stuff you can use to write great copy (checklists, cheat sheets, tips, and guides)

Copywriters

The Masters of copywriting (The people who created the rules)