Free ‘CLASSIC’ Marketing Resources
These are links to some of the classic writing on advertising and marketing, they are a little old and...
Heroes: Gary Halbert
Gary Halbert is my Copywriting Hero. I believe that Halbert is the greatest copywriter to have ever lived....
Gary Halbert
Gary Halbert is my Copywriting Hero. I believe that Halbert is the greatest copywriter to have ever lived....
Rule: Know Your Audience
One of the most important ‘Rules’ of copywriting is “Know your audience”. It is the key to effective...
Rule: Start a sentence with ‘And’
This copywriting rule, “start a sentence with ‘And'” is a bit controversial. It breaks the grammar conventions you...
Coca-Cola MagiCans
Nothing can be great and terrible at the same time, right? Well, it appears it can and was...
The story of some Golden TV Adverts
This weekend was my parent’s Golden Wedding Anniversary. On March 25th 1972, 50 Years ago, they were married....
The 250 Word Rule, and some others
I read a post recently about the 250 word rule. It is a writing technique and novelist Raymond...
Naked Wines
If you don’t know, Naked wines is a wine subscription service that allows members to purchase wine directly...
Grubby – Vegan Meal Kits
My family are pretty big meat-eaters. We eat a lot of vegetables, but rarely exclusively vegetarian meals, and...
Rule: Always have a call to action
In this post, I talk about why you should always have a call to action and give some...
Rule: No One Cares About You
That’s right – NO ONE CARES ABOUT YOU! This is the first page of Chapter 2 from Neville...
Personalisation – The Gary Halbert Method
The following post is based on one of the late Gary Halbert’s letters and is about personalisation. Most...