Free ‘CLASSIC’ Marketing Resources
These are links to some of the classic writing on advertising and marketing, they are a little old and...
Heroes: Gary Halbert
Gary Halbert is my Copywriting Hero. I believe that Halbert is the greatest copywriter to have ever lived....
Gary Halbert
Gary Halbert is my Copywriting Hero. I believe that Halbert is the greatest copywriter to have ever lived....
The Rule of Belonging and Community
Humans are hardwired for connection. As social beings, we instinctively seek relationships, support, and a sense of belonging....
The Rule of Using Emotional Language
Emotional Language: The Key to Engaging and Persuasive Copywriting When writing copy that converts, facts and figures only...
The Rule of One
Why Simplicity is Key in Copywriting When it comes to powerful copywriting, less is often more. Enter the...
Rule: Know Your Audience
One of the most important ‘Rules’ of copywriting is “Know your audience”. It is the key to effective...
Rule: Start a sentence with ‘And’
This copywriting rule, “start a sentence with ‘And'” is a bit controversial. It breaks the grammar conventions you...
Coca-Cola MagiCans
Nothing can be great and terrible at the same time, right? Well, it appears it can and was...
The story of some Golden TV Adverts
This weekend was my parent’s Golden Wedding Anniversary. On March 25th 1972, 50 Years ago, they were married....
The 250 Word Rule, and some others
I read a post recently about the 250 word rule. It is a writing technique and novelist Raymond...
Naked Wines
If you don’t know, Naked wines is a wine subscription service that allows members to purchase wine directly...
Grubby – Vegan Meal Kits
My family are pretty big meat-eaters. We eat a lot of vegetables, but rarely exclusively vegetarian meals, and...