Coca-Cola MagiCans
Nothing can be great and terrible at the same time, right? Well, it appears it can and was...
The story of some Golden TV Adverts
This weekend was my parent’s Golden Wedding Anniversary. On March 25th 1972, 50 Years ago, they were married....
Naked Wines
If you don’t know, Naked wines is a wine subscription service that allows members to purchase wine directly...
Grubby – Vegan Meal Kits
My family are pretty big meat-eaters. We eat a lot of vegetables, but rarely exclusively vegetarian meals, and...
Personalisation – The Gary Halbert Method
The following post is based on one of the late Gary Halbert’s letters and is about personalisation. Most...
Free ‘CLASSIC’ Marketing Resources
These are links to some of the classic writing on advertising and marketing, they are a little old and...
Heroes: Gary Halbert
Gary Halbert is my Copywriting Hero. I believe that Halbert is the greatest copywriter to have ever lived....
Business Relationships in Korea
Business relationships in Korea are an essential ingredient to success. I hear you! Building relationships is essential for...
Marketing in Korea
When it comes to Marketing in Korea, there are many differences, quirks, and behaviours to consider. Korea is...
Testing the Enterprise
Subject: Testing of enterprise application software Keywords; testing, enterprise application software, enterprise software Title: Testing the Enterprise, Written...