The Rule of Belonging and Community
Humans are hardwired for connection. As social beings, we instinctively seek relationships, support, and a sense of belonging....
The Rule of Using Emotional Language
Emotional Language: The Key to Engaging and Persuasive Copywriting When writing copy that converts, facts and figures only...
The Rule of One
Why Simplicity is Key in Copywriting When it comes to powerful copywriting, less is often more. Enter the...
Rule: Know Your Audience
One of the most important ‘Rules’ of copywriting is “Know your audience”. It is the key to effective...
Rule: Start a sentence with ‘And’
This copywriting rule, “start a sentence with ‘And'” is a bit controversial. It breaks the grammar conventions you...
The 250 Word Rule, and some others
I read a post recently about the 250 word rule. It is a writing technique and novelist Raymond...
Rule: Always have a call to action
In this post, I talk about why you should always have a call to action and give some...
Rule: No One Cares About You
That’s right – NO ONE CARES ABOUT YOU! This is the first page of Chapter 2 from Neville...