Rule: Know Your Audience
One of the most important ‘Rules’ of copywriting is “Know your audience”. It is the key to effective...
Rule: Start a sentence with ‘And’
This copywriting rule, “start a sentence with ‘And'” is a bit controversial. It breaks the grammar conventions you...
The 250 Word Rule, and some others
I read a post recently about the 250 word rule. It is a writing technique and novelist Raymond...
Rule: Always have a call to action
In this post, I talk about why you should always have a call to action and give some...
Rule: No One Cares About You
That’s right – NO ONE CARES ABOUT YOU! This is the first page of Chapter 2 from Neville...